The Rise of Personalized Pricing: Why Regulators Are Moving to Ban Individualized Costs

The Rise of Personalized Pricing: Why Regulators Are Moving to Ban Individualized Costs

Lawmakers across the United States and European Union are intensifying efforts to ban “personalized pricing,” a controversial practice where retailers use consumer data to adjust prices based on an individual’s perceived willingness or ability to pay. As of early 2024, several legislative bodies have introduced bills aimed at curbing the use of predictive algorithms that…

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