The Power of Unsolicited Outreach
In a significant demonstration of the efficacy of direct communication, Rahul Arora, founder of the technical assessment platform Intervue, successfully secured seed funding from CRED founder Kunal Shah in 2021 by sending a single, well-crafted cold email. This interaction, which Arora recently highlighted, underscores a shifting paradigm in the venture capital landscape where traditional referral-based networking is increasingly supplemented by proactive, cold-outreach strategies.
Breaking the Referral Barrier
For decades, the startup ecosystem has operated on a
