Clean Label’s Reality Check: The Whole Truth Sparks Food Marketing Debate

The ‘Clean Label’ movement, exemplified by Indian brand The Whole Truth, is currently facing intense scrutiny, sparking a significant debate within the food industry over marketing practices and health claims. This re-evaluation comes as regulatory bodies and consumer watchdogs, particularly in India, intensify their focus on potentially misleading advertising and ambiguous ingredient lists that could inadvertently deceive consumers despite