Myntra Hits Record 60 Million Weekly Active Users Amid Shifting E-commerce Trends

Myntra Hits Record 60 Million Weekly Active Users Amid Shifting E-commerce Trends

Myntra, the fashion-focused e-commerce platform, reached an all-time high of 60 million weekly active users (WAU) during the week beginning May 25, according to a recent report by brokerage firm CLSA. The company added 8.4 million users in a single week, marking a significant milestone in India’s rapidly evolving digital consumer landscape. Context of the…

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FEMA Investigation into Myntra Terminated Following RBI Compounding Order

FEMA Investigation into Myntra Terminated Following RBI Compounding Order

Resolution of Regulatory Scrutiny The Enforcement Directorate (ED) has officially terminated its Foreign Exchange Management Act (FEMA) investigation into the Flipkart-backed fashion platform Myntra. This development follows a formal compounding order issued by the Reserve Bank of India (RBI), which acted upon a ‘no objection’ certificate provided by the federal probe agency. The closure marks…

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