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Modi Illva

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Beyond Whisky: How Modi Illva is Capitalizing on India's Shifting Spirit Preferences
Posted inBusiness Insights

Beyond Whisky: How Modi Illva is Capitalizing on India’s Shifting Spirit Preferences

Learn how Modi Illva is capturing the changing Indian spirits market with premium flavored vodkas as younger consumers shift away from whisky.
Posted by Prasenjit Bhowmik July 16, 2026

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