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Why Indian Homes are Forcing IKEA to Rewrite its Global Playbook
Posted inBusiness Insights

Why Indian Homes are Forcing IKEA to Rewrite its Global Playbook

Swedish retail giant IKEA is rewriting its global expansion playbook as it deploys a massive investment of over ₹20,000 crore (approximately $2.4 billion USD) to capture the rapidly growing Indian…
Posted by Prasenjit Bhowmik July 15, 2026

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