Home Decor – SRK Analytics

Why Indian Homes are Forcing IKEA to Rewrite its Global Playbook

Swedish retail giant IKEA is rewriting its global expansion playbook as it deploys a massive investment of over ₹20,000 crore (approximately $2.4 billion USD) to capture the rapidly growing Indian…

Prasenjit Bhowmik July 15, 2026

Business Insights

Asian Paints Struggles to Expand Beyond Core Coatings Business

The Challenge of DiversificationAsian Paints, India's largest paint manufacturer, is currently facing significant headwinds as its ambitious expansion into the home decor segment—encompassing bath fittings, modular kitchens, and lighting—has failed…

Prasenjit Bhowmik June 28, 2026