Gen Z – SRK Analytics

The $189 Date Night: Why Young Americans are Swapping Dinner for $7 Coffee

Dating in America has reached a financial tipping point. As of early 2024, the average cost of a traditional date night in the United States has soared to an unprecedented…

Prasenjit Bhowmik July 18, 2026

Economy

The Strategic Shift: Why Gen Z is Choosing Debt Over Divestment

A New Approach to Personal FinanceGeneration Z is fundamentally reshaping consumer credit trends in 2024 by increasingly utilizing personal loans to fund travel, lifestyle experiences, and discretionary spending, even as…

Prasenjit Bhowmik July 9, 2026

Business Insights

The Rise of Youth: Mapping India’s Next Generation of Business Titans

Discover India's influential young entrepreneurs under 30 who are revolutionizing the nation's startup ecosystem and shaping its economic future.

Prasenjit Bhowmik July 1, 2026

Business Insights

India’s Cruise Industry Experiences Unprecedented Growth Driven by Younger Travelers

India's cruise industry is booming, fueled by younger travelers and expanded access, transforming vacation choices across the subcontinent.

Prasenjit Bhowmik July 1, 2026

Business Insights

Redefining Ambition: India’s Gen Z Shifts Workplace Priorities Beyond Salary

Discover how India's Gen Z is redefining career success, prioritizing well-being and skill development over traditional salary-focused ambitions.

Prasenjit Bhowmik June 29, 2026

Emerging Market

Hollister and Target Form Strategic Partnership to Capture Back-to-College Market

Retail giant Target and apparel brand Hollister announced a strategic partnership this week, aiming to secure a significant share of the $89 billion back-to-college shopping market across the United States.…

Prasenjit Bhowmik June 28, 2026

Emerging Market

The Digital Shift: How TikTok and YouTube are Rewriting the Rules of Sports Broadcasting

Major sports leagues, professional teams, and traditional media networks are aggressively pivoting their distribution strategies toward social media platforms like TikTok, YouTube, and Roblox to capture a younger demographic that…

Prasenjit Bhowmik June 26, 2026