Consumer Trends – SRK Analytics

Epigamia’s Next Act: Can New Leadership Outpace India’s Evolving Wellness Consumer?

Discover how Epigamia plans to transition into a mass-premium wellness platform under new CEO Ritesh Gauba to meet India’s shifting consumer demands.

Prasenjit Bhowmik July 23, 2026

Business Insights

Why Indian Homes are Forcing IKEA to Rewrite its Global Playbook

Swedish retail giant IKEA is rewriting its global expansion playbook as it deploys a massive investment of over ₹20,000 crore (approximately $2.4 billion USD) to capture the rapidly growing Indian…

Prasenjit Bhowmik July 15, 2026

Business Insights

Beyond the Fizz: FMCG Giants Race to Dominate India’s Evolving Beverage Market

Discover how major FMCG brands in India are swapping sugary sodas for healthy and functional beverages to capture a rapidly growing wellness market.

Prasenjit Bhowmik July 12, 2026

Economy

India-UK Trade Deal Set to Slash Scotch Whisky Prices for Consumers

A New Era for Spirits TradeIndian consumers are poised to benefit from significant price reductions on premium imported spirits as the India-UK Free Trade Agreement (FTA) is scheduled to officially…

Prasenjit Bhowmik July 7, 2026