beverage industry – SRK Analytics

Beyond Whisky: How Modi Illva is Capitalizing on India’s Shifting Spirit Preferences

Learn how Modi Illva is capturing the changing Indian spirits market with premium flavored vodkas as younger consumers shift away from whisky.

Prasenjit Bhowmik July 16, 2026

Business Insights

Beyond the Fizz: FMCG Giants Race to Dominate India’s Evolving Beverage Market

Discover how major FMCG brands in India are swapping sugary sodas for healthy and functional beverages to capture a rapidly growing wellness market.

Prasenjit Bhowmik July 12, 2026

Business Insights

Blue Tokai Coffee Targets $100 Million Funding Amid Indian Specialty Coffee Boom

Blue Tokai Coffee Roasters, a leading player in India's specialty coffee sector, has officially commenced discussions with major private equity firms including TPG, Temasek, and ChrysCapital to secure at least…

Prasenjit Bhowmik July 8, 2026

Economy

India-UK Trade Deal Set to Slash Scotch Whisky Prices for Consumers

A New Era for Spirits TradeIndian consumers are poised to benefit from significant price reductions on premium imported spirits as the India-UK Free Trade Agreement (FTA) is scheduled to officially…

Prasenjit Bhowmik July 7, 2026

Business Insights

Rasna Expands Ready-to-Drink Portfolio with New 1-Litre Jumpin Tetra Pack

Rasna enters the large-format ready-to-drink market with a 1-litre Jumpin Tetra Pak, targeting family consumption and a bigger share of India's RTD sector.

Prasenjit Bhowmik July 7, 2026

Business Insights

India’s Zero-Proof Beverage Market Surges Amid Shifting Consumption Trends

Explore how India's zero-proof beverage market is booming as consumers prioritize health and wellness, driving innovation and rapid growth.

Prasenjit Bhowmik July 2, 2026