India’s Consumption Shift: The Rise of the Premium Market
A fundamental shift is reshaping India’s retail landscape as consumer spending increasingly pivots toward premium goods, with wellness, direct-to-consumer (D2C) brands, and lifestyle segments leading the charge. Market analysts, including Archit Varshney of Kotak Mahindra AMC, report that higher-income households are currently outspending the mass-market segment, signaling a structural transition in the nation’s economic consumption…