Radico Khaitan Targets Tier-2 Expansion and White Spirits to Fuel Growth
Radico Khaitan, one of India’s leading spirits manufacturers, announced this week that it is recalibrating its growth strategy to capitalize on surging demand in tier-2 cities and a shifting consumer preference toward white spirits. As the company navigates a maturing market, leadership identified the burgeoning middle class in smaller urban centers and the rising popularity…