Revamped Tata Neu to Bet on Loyalty, Financial Services: Tata Digital CEO Sajith Sivanandan
Tata Digital’s flagship super-app, Tata Neu, is undergoing a major revamp with a renewed focus on loyalty programs and financial services. Sajith Sivanandan, CEO of Tata Digital, emphasized that the refreshed strategy aims to strengthen customer engagement, drive repeat usage, and position Tata Neu as a comprehensive digital ecosystem for Indian consumers. The move comes…