Heatwave Fuels Retail Surge as Quick Commerce Drives Impulse Spending
Retail Consumption Spikes Amid Record Temperatures Consumer demand for cooling products, beverages, and ice cream has surged across the market this May as an intense heatwave grips the region, according to data from major retail and fast-moving consumer goods (FMCG) companies. Manufacturers and retailers report that the unseasonable rise in mercury has triggered an immediate…