Retail Chaos Erupts Over Swatch x Audemars Piguet Collaboration
The High Cost of Hype Major Indian cities including Bengaluru, Delhi, and Mumbai witnessed chaotic scenes this week as thousands of prospective buyers swarmed Swatch retail locations for the highly anticipated launch of the Royal Pop collaboration with luxury horologist Audemars Piguet. The event, which took place on Tuesday, forced authorities to intervene and prompted…