Pernod Ricard Under Antitrust Scrutiny: Indian Watchdog Launches Probe into Retail Practices
Regulatory Pressure Mounts on Liquor Giant The Competition Commission of India (CCI) has launched an investigation into Pernod Ricard, the French spirits giant, over allegations of anti-competitive practices within the Indian liquor market. Regulators are currently scrutinizing the company’s business dealings with retailers, specifically examining whether the manufacturer forced outlets to prioritize its products through…
