PepsiCo India Shifts Strategy with Clean Label Initiative for Snack Brands
PepsiCo India Transitions Snack Portfolio to Natural Ingredients PepsiCo India announced this week that its core snack food portfolio, including flagship brands such as Lay’s, Kurkure, and Doritos, will now carry a prominent ‘No Artificial Flavours or Colours’ label across all packaging. This strategic shift, effective immediately across the Indian market, marks a significant milestone…