Reliance Industries Pivots to AI-Driven Media Strategy to Transform Viewer Engagement
Reliance Industries, India’s largest conglomerate, officially signaled a massive strategic shift this week by placing artificial intelligence at the core of its media and entertainment operations. The company plans to deploy advanced machine learning and generative AI tools across its expansive portfolio—which includes JioCinema, television networks, and digital platforms—to overhaul how content is produced, distributed,…