As Smartwatch Fears Fade, Ethos Expands Deeper into Luxury Watches
Luxury watch retailer Ethos has announced a strategic expansion of its brick-and-mortar footprint across India, signaling a shift in consumer behavior that favors traditional horology over digital wearables. Despite initial industry concerns that smartwatches would cannibalize the market for mechanical timepieces, the company is betting on a resurgence of interest in analog watches as status…