Swatch Closes Global Stores Following 'Royal Pop' Pocket Watch Frenzy

Swatch Closes Global Stores Following ‘Royal Pop’ Pocket Watch Frenzy

Swatch announced the immediate closure of retail locations across major global markets this week after unprecedented consumer demand for its new ‘Royal Pop’ pocket watch collection caused widespread crowd control issues. The collaborative line, developed in partnership with luxury horology house Audemars Piguet, triggered long queues and chaotic scenes at malls from Geneva to Singapore,…

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