May 31, 2026
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Luce

Ferrari CEO Defends Record-Breaking Pricing Strategy for Upcoming Luce Electric Vehicle

Ferrari CEO Defends Record-Breaking Pricing Strategy for Upcoming Luce Electric Vehicle

Business News Desk03 mins mins

Ferrari CEO Benedetto Vigna has formally defended the ₹5.4 crore ($640,000) price tag for the company’s forthcoming electric vehicle, the Luce, following a wave of backlash from industry stakeholders and government officials in Italy. The announcement, made during a recent investor briefing, frames the ultra-premium pricing as a reflection of proprietary innovation rather than a…

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Ferrari Enters the Electric Era: The Luce Debuts Amidst Market Skepticism

Ferrari Enters the Electric Era: The Luce Debuts Amidst Market Skepticism

Business News Desk02 mins mins

The Shift to Electrification Ferrari officially unveiled its first-ever all-electric vehicle, the four-door Luce, this week, marking a historic pivot for the Italian luxury automaker toward a battery-powered future. The model, which boasts a staggering 1,035 brake horsepower and an estimated range exceeding 530 kilometers, signals a bold attempt by the Maranello-based manufacturer to integrate…

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