Starbucks South Korea Faces Backlash Over Marketing Campaign
Public Outcry Over Marketing Oversight The chief executive of Starbucks South Korea issued a formal apology this week following a public firestorm triggered by a marketing campaign that inadvertently invoked imagery associated with the 1980 Gwangju Uprising. The campaign, which utilized promotional materials that critics argued trivialized the historic military crackdown, has sparked widespread condemnation…