The Wearable Boom Is Real. The Investment Case Is Murkier.
Leading wearable technology manufacturers Oura and Whoop are preparing for potential initial public offerings (IPOs) as the demand for health-tracking hardware surges among global consumers. These companies, which specialize in discrete biometric monitoring devices, aim to capitalize on a post-pandemic obsession with preventative health, despite lingering investor skepticism regarding the long-term sustainability of the fitness…