Ferrari CEO Defends Record-Breaking Pricing Strategy for Upcoming Luce Electric Vehicle
Ferrari CEO Benedetto Vigna has formally defended the ₹5.4 crore ($640,000) price tag for the company’s forthcoming electric vehicle, the Luce, following a wave of backlash from industry stakeholders and government officials in Italy. The announcement, made during a recent investor briefing, frames the ultra-premium pricing as a reflection of proprietary innovation rather than a…
