The Wallet War: Why Quick Commerce Giants are Building Digital Financial Ecosystems
The Shift Toward Closed-Loop Payments In a strategic move to cement customer loyalty, major quick commerce platforms like Swiggy Instamart have begun integrating proprietary digital wallets, incentivizing users to maintain account balances in exchange for perks like free delivery. This industry-wide pivot, gaining momentum throughout 2024, reflects a tactical shift where rapid delivery services are…