The Great Consumption Shift: How India’s Wallet Is Moving from Staples to Experiences
The New Face of Indian Consumerism Indian household spending patterns are undergoing a fundamental transformation, as consumers shift their financial focus from basic staples to digital services, premium electronics, and global travel. A thematic report published by Kotak Mutual Fund in May 2024 reveals that while traditional food expenditures are declining, sectors like OTT platforms,…