Competition Commission Launches Antitrust Probe into Pernod Ricard’s Retail Practices
The Investigation The Competition Commission of India (CCI) has formally initiated an antitrust investigation into Pernod Ricard, the global liquor giant, following allegations of anti-competitive practices within the New Delhi market. The regulatory body launched the probe in 2024 to determine whether the company engaged in collusive dealings with retailers to unfairly boost its market…