The Bourbon Glut: Industry Faces Market Correction Amid Changing Consumer Habits
A Shift in Consumption Patterns Major global distillers are currently grappling with a significant oversupply of bourbon as U.S. consumer demand cools rapidly. Following years of pandemic-era expansion, the industry now faces a sobering reality where production capacity has outpaced the evolving preferences of the American public. The Pandemic Expansion Trap During the height of…