
‘A Dissatisfied Culture’: Deepinder Goyal Explains Blinkit’s Quiet Ascent and Strategic Momentum
Blinkit, the quick commerce arm of Eternal (formerly Zomato), is quietly reshaping India’s retail landscape—and according to CEO Deepinder Goyal, its success may stem less from aggressive strategy and more from a unique internal ethos: a “dissatisfied culture.” In a recent shareholder letter following Eternal’s Q1 FY26 earnings, Goyal attributed Blinkit’s rapid growth to a…