beauty

India’s D2C Sector Secures $757 Million as Investors Pivot to Profitability

Business News Desk12 hours ago12 hours ago03 mins

Shifting Investment Priorities in India’s D2C Market India’s direct-to-consumer (D2C) ecosystem has secured a massive $757 million investment injection over the past 18 months, as venture capital firms shift their focus toward sustainable growth. Brands including The Whole Truth, Kapiva, SNITCH, Purple Style Labs, Foxtale, and RENÉE Cosmetics have led this surge, successfully attracting capital…

The Gamification of Beauty: How eCosmetics Is Transforming E-commerce Through Live Auctions

Business News Desk1 week ago1 week ago01 mins

E-commerce retailer eCosmetics is fundamentally shifting the digital beauty shopping experience by integrating live auction dynamics directly into its platform, a move designed to boost user engagement and replicate the high-stakes excitement of televised retail. Launched throughout this year, the strategy utilizes countdown timers and real-time bidding to create a sense of urgency, effectively pivoting…

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India’s D2C Sector Secures $757 Million as Investors Pivot to Profitability

The Gamification of Beauty: How eCosmetics Is Transforming E-commerce Through Live Auctions