NBA superstar Stephen Curry has officially entered into a historic partnership with the Chinese sportswear giant Li-Ning, marking the most significant endorsement deal between a professional basketball player and a Chinese athletic brand to date. Announced this week, the multi-year agreement expands beyond traditional footwear, encompassing a comprehensive line of performance sportswear, athleisure apparel, and…
The Shift Toward Performance Apparel In a move to challenge India’s traditional cotton-dominant apparel market, Bangalore-based startup Blissclub is aggressively scaling its operations by prioritizing engineered performance fabrics. Founded by Minu Margeret during the height of the 2020 pandemic, the company has transitioned from a single-product leggings brand into a multi-category retailer, signaling a significant…
The Rise of a Community-First Apparel Powerhouse Blissclub, the Bengaluru-based activewear startup founded by Minu Margeret, has achieved a valuation milestone of ₹300 crore by prioritizing product depth over rapid inventory expansion. The brand, which initially disrupted the market with a single flagship product, is now aggressively scaling its physical retail presence and diversifying into…
Relaxo Footwears Limited, India’s leading footwear manufacturer, hosted its biannual Distributors’ Meet in New Delhi on May 27 to celebrate its 50th anniversary and unveil its expansive Autumn-Winter 2026 collection. The two-day event gathered over 250 trade partners to showcase more than 600 new products, signaling a strategic shift toward trend-driven, youth-oriented footwear. A Half-Century…