Can the World Cup Help the U.S. Beer Industry Kick Its Slump?
A Pivotal Moment for Beer Sales As the FIFA World Cup approaches, Anheuser-Busch InBev—the parent company of Budweiser and Michelob Ultra—is launching an aggressive marketing campaign across the United States to reverse a persistent slump in beer consumption. The beverage giant aims to leverage the global soccer tournament’s massive viewership to revitalize lagging sales figures…