ITC Targets Market Leadership Through Strategic FMCG Expansion and Premiumisation

ITC Targets Market Leadership Through Strategic FMCG Expansion and Premiumisation

ITC Chairman Sanjiv Puri announced this week that the diversified conglomerate is aggressively positioning itself to become India’s largest Fast-Moving Consumer Goods (FMCG) company. Speaking to shareholders, Puri outlined a roadmap centered on rapid portfolio expansion, high-margin premiumisation, and strategic acquisitions to capture a larger share of the country’s evolving consumer market. The Strategic Shift…

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