{"id":10672,"date":"2026-10-28T10:45:37","date_gmt":"2026-10-28T10:45:37","guid":{"rendered":"https:\/\/srkanalytics.com\/?p=10672"},"modified":"2026-10-28T10:45:37","modified_gmt":"2026-10-28T10:45:37","slug":"ai-smartphone-emerges-as-indias-fastest-growing-smartphone-brand-with-306-yoy-growth-in-q3-2026-counterpoint-research","status":"publish","type":"post","link":"https:\/\/srkanalytics.com\/?p=10672","title":{"rendered":"Ai+ Smartphone Emerges as India&apos;s Fastest-Growing Smartphone Brand with 306% YoY Growth in Q3 2026: Counterpoint Research"},"content":{"rendered":"<p>\n\t<span><span><strong>Ai+ Smartphone<\/strong> emerged as India&#8217;s fastest-growing smartphone brand in Q3 2026, recording 306% year-on-year growth in shipments, according to the latest Monthly India Smartphone Tracker by Counterpoint Research. The milestone comes against a challenging industry backdrop, with India&#8217;s overall smartphone market declining 20% year-on-year to its lowest third-quarter shipment volume in a decade.<\/span><\/span><\/p>\n<p>\n\t\u00a0<\/p>\n<p>\n\t<span><span>According to Counterpoint Research, Ai+ Smartphone&#8217;s growth was driven by its expanded product portfolio, stronger marketing efforts and increased consumer visibility. The performance comes amid a broader shift in India&#8217;s smartphone landscape, with homegrown brands collectively increasing their market share from 2% in Q3 2025 to 7% in Q3 2026, reflecting their growing presence in a market traditionally dominated by global players.<\/span><\/span><\/p>\n<p>\n\t\u00a0<\/p>\n<p>\n\t<span><span>The achievement is particularly significant given the mounting cost pressures across the smartphone industry. Counterpoint reported that record-high memory prices\u00a0have pushed up device costs, with shipments in the sub-Rs 20,000 segment declining 47% year-on-year as devices moved into higher price bands. The research firm also projects an approximately 13% contraction in India&#8217;s smartphone market for 2026.<\/span><\/span><\/p>\n<p>\n\t\u00a0<\/p>\n<p>\n\t<span><span>Speaking on the same, <strong>Madhav Sheth, CEO, NxtQuantum Shift Technologies (Ai+ Smartphone),\u00a0<\/strong>said, &#8220;<em>Ai+ Smartphone was India\u2019s fastest-growing smartphone brand in Q3, recording 306% year-on-year growth. While sustaining this pace may be challenging given our relatively small starting base, we are happy to be part of a larger shift that is creating space for Indian brands to compete with established and respected global players. The share of Indian smartphone brands has grown from 2% to 7%, signalling the potential of this emerging ecosystem. We believe this is just the beginning, and we are excited to contribute to its growth.\u201d<\/em><\/span><\/span><\/p>\n<p>\n\t\u00a0<\/p>\n<p>\n\t<span><span>As the industry navigates rising component costs, changing consumer preferences and an increasingly competitive market, Ai+ Smartphone remains focused on strengthening its product portfolio, expanding its market presence and building a sustainable, consumer-focused smartphone business. The company&#8217;s Q3 performance reinforces its ambition to establish itself as a competitive homegrown player in India&#8217;s evolving smartphone market.<\/span><\/span><\/p>\n<p>\n\t\u00a0<\/p>\n<p>\n\t<span><span>Read the full report here &#8211;\u00a0<a href=\"https:\/\/bit.ly\/4iHOGHk\" rel=\"nofollow sponsored\">bit.ly\/4iHOGHk<\/a><\/span><\/span><\/p>\n<p>\n\t\u00a0<\/p>\n<p>\n\t<span><span><strong>About Ai+ Smartphone<\/strong><\/span><\/span><\/p>\n<p>\n\t<span><span>Ai+ Smartphone is a next-generation brand built in India, delivering reliable and high-performance mobile experiences. Powered by NxtQuantum OS, India\u2019s first sovereign mobile operating system. The brand focuses on delivering a clean design, ensuring long battery life, and maintaining trusted software performance, all while keeping prices accessible without compromising the user experience.<\/span><\/span><\/p>\n<p>\n\t\u00a0<\/p>\n<p>\n\t<span><span>From redefining smartphones to pioneering AIoT products as part of the company&#8217;s Connected Ecosystem, Ai+ Smartphone is creating a new standard for trust, immersive experience, and accessibility. Rooted in a privacy-first architecture and a commitment to equitable access, Ai+ Smartphone stands for more than specs \u2014 it stands for India\u2019s next era of user-owned, future-ready technology.<\/span><\/span><\/p>\n<p>\n\t\u00a0<\/p>\n<p>\n\t<span><span><strong>About Ai+ and NxtQuantum Shift Technologies<\/strong><\/span><\/span><\/p>\n<p>\n\t<span><span>NxtQuantum Shift Technologies is a deep-tech Indian company building secure, sovereign digital platforms for a digital-first world. Founded by Madhav Sheth, the company develops NxtQuantum OS, India&#8217;s first sovereign operating system, and is committed to building technology that is designed, engineered and developed in India while remaining globally competitive.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/reports.newsvoir.com\/Scheduler\/CapturePartner?for=news&amp;newsid=37246\" alt=\"\" border=\"0\" height=\"1\" width=\"1\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Ai+ Smartphone emerged as India&#8217;s fastest-growing smartphone brand in Q3 2026, recording 306% year-on-year growth in shipments, according to the latest Monthly India Smartphone Tracker by Counterpoint Research. The milestone&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2662],"tags":[],"class_list":["post-10672","post","type-post","status-publish","format-standard","hentry","category-corporate-updates"],"jetpack_publicize_connections":[],"_links":{"self":[{"href":"https:\/\/srkanalytics.com\/index.php?rest_route=\/wp\/v2\/posts\/10672","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/srkanalytics.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/srkanalytics.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/srkanalytics.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/srkanalytics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10672"}],"version-history":[{"count":0,"href":"https:\/\/srkanalytics.com\/index.php?rest_route=\/wp\/v2\/posts\/10672\/revisions"}],"wp:attachment":[{"href":"https:\/\/srkanalytics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10672"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/srkanalytics.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10672"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/srkanalytics.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10672"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}