Craft Emerging Market Fund PCC has acquired a 3.87% equity stake in Prime Focus Limited, a leading global media and entertainment services company, through a block deal valued at ₹187.86 crore. The transaction, executed on September 8, 2025, involved the purchase of 1.20 crore equity shares at an average price of ₹156.55 per share, marking a significant institutional interest in the company’s future growth trajectory.
The stake was acquired via two sub-funds—Citadel Capital Fund and Elite Capital Fund—under the Craft EM umbrella. Citadel Capital Fund picked up 63.75 lakh shares for ₹99.8 crore, while Elite Capital Fund purchased 56.25 lakh shares for ₹88.06 crore.
🧭 Transaction Timeline and Key Details
| Date | Event Description | Value / Volume |
|---|---|---|
| Sept 8, 2025 | Block deal executed on BSE and NSE | ₹187.86 crore for 1.20 crore shares |
| Sept 8, 2025 | Prime Focus stock hits 10% upper circuit | Closes at ₹173.90 on BSE, ₹174.20 on NSE |
| Sept 9, 2025 | Stock expected to remain in focus | High volumes and institutional interest |
The deal was part of a broader divestment by three Singapore-based entities—Augusta Investments I Pte Ltd, Marina IV (Singapore) Pte Ltd, and Marina Horizon (Singapore) Pte Ltd—who collectively offloaded their 3.87% stake in Prime Focus.
🔍 Breakdown of Sellers and Buyers in the Block Deal
| Entity Name | Role | Shares Transacted | Value (₹ crore) | Post-Deal Holding |
|---|---|---|---|---|
| Augusta Investments I Pte Ltd | Seller | 62.24 lakh | ₹97.44 crore | 8.89% (down from 10.89%) |
| Marina IV (Singapore) Pte Ltd | Seller | 48.31 lakh | ₹75.65 crore | 5.99% (down from 7.55%) |
| Marina Horizon (Singapore) Pte Ltd | Seller | 57.75 lakh | ₹90.4 crore | Fully exited |
| Craft EM Fund – Citadel Capital | Buyer | 63.75 lakh | ₹99.8 crore | New entrant |
| Craft EM Fund – Elite Capital | Buyer | 56.25 lakh | ₹88.06 crore | New entrant |
The transaction was executed at ₹156.55 per share, a discount to the closing price, indicating strategic long-term positioning by the buyers.
📉 Prime Focus Stock Performance Snapshot
| Date | Open Price | Close Price | % Change | Volume Traded |
|---|---|---|---|---|
| Sept 8, 2025 | ₹158.00 | ₹173.90 | +10.05% | 2.4 crore shares |
| Sept 7, 2025 | ₹152.50 | ₹158.00 | +3.61% | 1.1 crore shares |
| Sept 6, 2025 | ₹148.00 | ₹152.50 | +3.04% | 0.9 crore shares |
The stock has gained over 15% in three sessions, driven by strong institutional buying and positive sentiment around its global expansion.
🔥 Strategic Context Behind the Investment
- AI Content Expansion: Prime Focus, through its DNEG Group’s Brahma division, recently acquired Metaphysic, a developer of AI-driven content creation technologies, in a $1.43 billion merger. The acquisition is expected to expand Brahma’s global team to over 800 engineers and creative technologists.
- Global VFX Leadership: Prime Focus continues to be a dominant player in visual effects (VFX), animation, and post-production services, with marquee clients across Hollywood and OTT platforms.
- Tech-Enabled Services: The company’s proprietary platforms like View-D, CLEAR, and DAX Digital Dailies are gaining traction in international markets.
Craft EM Fund’s investment signals confidence in Prime Focus’s ability to scale its tech-enabled creative services globally.
🧠 Expert Commentary on the Deal
| Expert Name | Role | Comment |
|---|---|---|
| Meera Iyer | Media & Entertainment Analyst | “Craft EM’s entry validates Prime Focus’s pivot to AI-led content creation.” |
| Rajiv Bansal | Investment Strategist | “This deal could trigger further institutional interest in India’s creative tech sector.” |
| Dr. Rakesh Sinha | Historian of Indian Media | “Prime Focus is now a global player, and this stake acquisition reflects that evolution.” |
The deal is being viewed as a strategic endorsement of India’s growing influence in global media production.
📦 Prime Focus: Business Snapshot
| Segment | Revenue Contribution | Key Technologies / Services |
|---|---|---|
| VFX & Animation | 60% | View-D, DNEG, AI content creation |
| Post-Production Services | 25% | CLEAR, DAX Digital Dailies |
| Tech-Enabled Services | 10% | Cloud-based media workflows |
| Leasing & Allied Services | 5% | Studio assets, equipment rentals |
The company’s diversified portfolio positions it well for scalable growth across entertainment verticals.
📅 Upcoming Catalysts for Prime Focus
| Event | Date | Strategic Importance |
|---|---|---|
| Q2 FY26 Earnings Release | October 2025 | Expected to reflect AI integration impact |
| Brahma–Metaphysic Integration | November 2025 | Full rollout of AI content pipeline |
| Institutional Roadshows | December 2025 | Global investor engagement planned |
| Annual General Meeting | January 2026 | Shareholder updates on strategic roadmap |
These milestones could further influence stock performance and investor sentiment.
📌 Conclusion
Craft EM Fund’s ₹187.86 crore investment in Prime Focus marks a pivotal moment for India’s media-tech landscape. As the company deepens its global footprint and embraces AI-led content creation, institutional investors are taking notice. With robust fundamentals, strategic acquisitions, and cutting-edge technology, Prime Focus is poised to redefine the future of entertainment services—both in India and abroad.
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Disclaimer: This article is based on publicly available financial disclosures, stock exchange data, and expert commentary as of September 9, 2025. It is intended for informational purposes only and does not constitute investment advice.
