consumer behavior – SRK Analytics

Beyond Whisky: How Modi Illva is Capitalizing on India’s Shifting Spirit Preferences

Learn how Modi Illva is capturing the changing Indian spirits market with premium flavored vodkas as younger consumers shift away from whisky.

Prasenjit Bhowmik July 16, 2026

Emerging Market

The Shift Toward ‘Inheritourism’: How Experiences Are Overtaking Luxury Goods

Global luxury consumers are pivoting away from tangible assets, prioritizing travel and exclusive events over high-end retail goods as the market faces a cooling period in 2024. According to the…

Prasenjit Bhowmik July 3, 2026

Emerging Market

Steak Remains an Affordable Luxury Despite Record-High Prices

American consumers continue to purchase high-quality beef at record-setting prices, defying traditional economic expectations that suggest rising costs would lead to a decline in demand. Data from the U.S. Bureau…

Prasenjit Bhowmik July 2, 2026

Emerging Market

The Shift Toward ‘Inheritourism’: How Experiences Are Outpacing Luxury Goods

Global luxury consumption is undergoing a structural pivot this year as affluent consumers increasingly trade high-end physical merchandise for immersive, once-in-a-lifetime experiences. According to recent market analysis, while sales of…

Prasenjit Bhowmik June 26, 2026