Adcounty Media India, a leading performance marketing and advertising technology company, is set to list its equity shares on the stock exchanges this Friday. Market analysts and grey market observers are optimistic about its listing, as the IPO has been commanding a strong grey market premium (GMP) over its issue price, indicating high investor confidence in the company’s growth prospects.
IPO Snapshot
The Adcounty Media India IPO, which opened for subscription earlier this week, received an overwhelming response from both institutional and retail investors.
| Particulars | Details |
|---|---|
| Issue Size | ₹450 crore |
| Fresh Issue | ₹300 crore |
| Offer For Sale (OFS) | ₹150 crore |
| Price Band | ₹145-₹155 per share |
| Lot Size | 96 shares |
| Subscription Dates | July 1 – July 3, 2025 |
| Listing Date | Friday, July 5, 2025 |
| Exchanges | NSE, BSE |
Grey Market Premium (GMP) Trend
Market watchers report that Adcounty Media’s IPO has been witnessing a robust grey market premium in the range of ₹60-₹75 per share over its issue price, implying a potential listing gain of over 40% if this trend sustains until listing day.
| Date | GMP (₹) | Expected Listing Price (₹) |
|---|---|---|
| July 1 | 55 | 210 |
| July 2 | 60 | 215 |
| July 3 | 65 | 220 |
| July 4 | 70 | 225 |
| July 5 (expected) | 70-75 | 225-230 |
Company Profile
Adcounty Media India is a global performance marketing company offering end-to-end digital marketing solutions across multiple sectors including e-commerce, gaming, fintech, and travel. Its business model focuses on delivering measurable results to clients through data-driven marketing campaigns.
| Particulars | Details |
|---|---|
| Founded | 2017 |
| Promoters | Saurabh Singh, Akash Bhargava |
| Headquarters | Gurugram, Haryana |
| Global Presence | 20+ countries |
| Employees | ~400 |
| Key Services | Affiliate marketing, media buying, influencer marketing, programmatic advertising |
Financial Performance
The company has demonstrated strong revenue and profitability growth over the past three years, driven by expanding global operations and a diversified client base.
| Financial Year | Revenue (₹ crore) | EBITDA (₹ crore) | Net Profit (₹ crore) | EBITDA Margin (%) |
|---|---|---|---|---|
| FY21 | 350 | 45 | 31 | 12.8 |
| FY22 | 525 | 75 | 54 | 14.3 |
| FY23 | 710 | 110 | 78 | 15.5 |
Utilisation of IPO Proceeds
As per the draft red herring prospectus (DRHP), Adcounty Media plans to use the net proceeds from the fresh issue for:
- Expansion into new geographies: Strengthening presence in Latin America and Eastern Europe.
- Technology investments: Developing proprietary programmatic advertising platforms and AI-driven performance tracking tools.
- Working capital requirements: To fuel operational scalability.
- General corporate purposes.
Analyst Views
Industry experts remain bullish about Adcounty Media’s long-term growth prospects.
- Ravi Singh, IPO Analyst at ShareIndia: “Adcounty Media’s consistent profitability, asset-light scalable business model, and global client network position it well in the digital marketing landscape. The GMP trend reflects strong listing day expectations.”
- Priya Shah, Research Head, JM Investments: “With digital ad spending expected to grow at 14-16% CAGR in India, companies like Adcounty Media are well-placed to capitalise. However, global regulatory and data privacy risks remain key watch points.”
Digital Marketing Industry Outlook
India’s digital marketing sector is projected to cross ₹70,000 crore by 2027, driven by:
- Growing internet penetration
- Increased digital ad spends by FMCG, auto, gaming, and retail sectors
- Rapid adoption of AI, influencer marketing, and programmatic buying
| Segment | CAGR (FY23-FY27) |
|---|---|
| Social Media Ads | 17% |
| Display Ads | 15% |
| Video Ads | 19% |
| Performance Marketing | 21% |
Promoter Shareholding Post IPO
Post listing, the promoters’ stake will reduce but they will retain majority control.
| Shareholder | Pre-IPO Holding | Post-IPO Holding |
|---|---|---|
| Promoters | 80% | 68% |
| Public & Institutions | 20% | 32% |
Key Risks Highlighted in DRHP
- Client concentration risk: Top 10 clients contribute over 45% of revenue.
- Data privacy regulations: New rules in Europe and LATAM can impact performance marketing strategies.
- High dependence on global affiliates: Volatility in partner performance can affect earnings.
- Foreign exchange fluctuations: Significant portion of revenue from overseas clients.
Conclusion
Adcounty Media India’s upcoming IPO listing on Friday is keenly watched by market participants as the strong grey market premium hints at a robust debut. With a scalable business model, consistent profitability, and expansion-focused fundraising plan, the company is expected to attract substantial post-listing institutional interest as well.
Disclaimer: This news report is for informational purposes only and does not constitute investment advice, recommendation, or an offer to buy or sell any securities. Investors are advised to consult certified financial advisors and review SEBI-approved prospectuses before making any investment decisions. The publication is not responsible for any investment decisions based on this report.
