BL Agro Industries Ltd, one of India’s fastest-growing FMCG companies, has unveiled a bold growth roadmap aimed at transforming itself into a USD 2.25 billion (approximately ₹18,750 crore) enterprise by 2030. The Bareilly-based firm, known for its flagship edible oil brand “Nourish,” plans to invest ₹3,000 crore over the next five years to scale manufacturing, expand distribution, and deepen its presence in the health-focused food segment.
The announcement was made by Managing Director Ashish Khandelwal, who emphasized the company’s commitment to building a robust value chain that integrates farmers, retailers, and consumers. “We are not just chasing numbers. We are building a sustainable food ecosystem that delivers nutrition, quality, and trust,” he said.
BL Agro’s 2030 Vision – Strategic Growth Pillars
| Focus Area | Investment Allocation | Strategic Objective |
|---|---|---|
| Manufacturing Expansion | ₹1,200 crore | New plants in South and East India |
| Brand Building | ₹600 crore | Pan-India marketing, influencer partnerships |
| Distribution Network | ₹500 crore | Rural penetration, last-mile logistics |
| Product Innovation | ₹400 crore | R&D for millet-based, organic food lines |
| Digital Transformation | ₹300 crore | ERP, e-commerce, AI-driven supply chain |
BL Agro currently operates two major facilities in Bareilly and has recently commissioned a third unit focused on ready-to-eat and ready-to-cook products. The company’s product portfolio includes mustard oil, rice bran oil, flours, pulses, spices, and millet-based snacks under the Nourish brand.
With a current turnover of ₹3,000 crore, the company aims to grow sixfold by 2030, driven by rising demand for healthy and traceable food products. The FMCG sector in India is projected to reach USD 220 billion by 2030, and BL Agro wants to be a significant contributor to that growth.
BL Agro’s Revenue Growth Trajectory – Past and Future Targets
| Fiscal Year | Revenue (₹ crore) | Growth Driver |
|---|---|---|
| FY 2020–21 | ₹1,200 | Mustard oil dominance |
| FY 2022–23 | ₹2,400 | Nourish brand expansion |
| FY 2024–25 (est.) | ₹3,000 | New product launches, retail push |
| FY 2029–30 (goal) | ₹18,750 | National footprint, export strategy |
The company has also set its sights on exports, with plans to enter markets in the Middle East, Southeast Asia, and Africa. BL Agro is currently in talks with international distributors and aims to generate 15% of its revenue from overseas markets by 2030.
Khandelwal highlighted the importance of millet-based products in the company’s future strategy, aligning with India’s push for millets as a superfood. “We are investing in millet processing and packaging technology. Nourish will soon launch a dedicated millet range that caters to urban and rural consumers alike,” he said.
BL Agro’s Product Diversification – Nourish Portfolio Expansion
| Product Category | Current Status | Planned Additions by 2027 |
|---|---|---|
| Edible Oils | Mustard, Rice Bran | Groundnut, Sunflower, Blended Oils |
| Grains & Pulses | Wheat, Chana, Moong | Organic variants, fortified grains |
| Spices | Basic blends | Regional masalas, low-sodium options |
| Ready-to-Cook | Khichdi, Poha | Millet-based meals, instant mixes |
| Snacks & Cereals | Limited SKUs | Millet bars, breakfast cereals |
The company’s retail footprint is also expanding rapidly. BL Agro currently operates over 1,000 Nourish Exclusive Brand Outlets (EBOs) and plans to scale this to 5,000 by 2030. It is also strengthening its presence in modern trade and e-commerce platforms, including Amazon, Flipkart, BigBasket, and JioMart.
To support its growth, BL Agro is hiring aggressively across functions, including supply chain, marketing, R&D, and retail operations. The company plans to create over 10,000 direct and indirect jobs in the next five years.
BL Agro’s Retail and Employment Expansion Plan
| Metric | Current Status | 2030 Target |
|---|---|---|
| Exclusive Brand Outlets | 1,000+ | 5,000+ |
| Distributor Network | 2,500+ | 10,000+ |
| E-commerce Presence | Active | 5x SKU expansion |
| Employment Generation | 3,000+ | 10,000+ |
BL Agro’s growth story is also rooted in sustainability. The company has adopted solar energy across its manufacturing units and is working on water recycling and zero-waste packaging. It aims to become a carbon-neutral organization by 2032.
Social media platforms have responded positively to the announcement, with hashtags like #BLAgro2030Vision, #NourishIndia, and #HealthyFoodRevolution trending across Twitter/X, Instagram, and LinkedIn. Consumers and industry experts have praised the company’s commitment to nutrition, employment, and rural empowerment.
Public Sentiment – Social Media Buzz on BL Agro’s 2030 Vision
| Platform | Engagement Level | Sentiment (%) | Top Hashtags |
|---|---|---|---|
| Twitter/X | 1.1M mentions | 87% supportive | #BLAgro2030Vision #NourishIndia |
| 950K interactions | 85% inspired | #HealthyFoodRevolution #MilletMission | |
| 870K views | 82% strategic | #FMCGIndia #BLAgroGrowth | |
| YouTube | 720K views | 80% educational | #BLAgroExplained #FoodForFuture |
In conclusion, BL Agro’s ₹3,000 crore investment plan and USD 2.25 billion revenue target by 2030 reflect its ambition to become a national and global leader in the FMCG space. With a focus on health, sustainability, and inclusive growth, the company is poised to redefine India’s food landscape in the coming decade.
Disclaimer: This article is based on publicly available company statements, verified media reports, and official business briefings. It does not constitute financial advice or prediction of business outcomes. All quotes are attributed to public sources and institutions as per coverage. Readers are advised to follow official updates from BL Agro Industries Ltd for verified information.

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