‘You Don’t Want a Rare Earth Magnet Story’: Piyush Goyal Warns Steel Industry Over Ignoring Local Suppliers

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Union Commerce and Industry Minister Piyush Goyal has issued a stern warning to India’s steel industry, urging it to prioritize domestic suppliers and avoid the pitfalls of overdependence on imports. Speaking at the Indian Steel Association’s annual Steel Conclave on September 9, 2025, Goyal criticized the sector for failing to support the indigenous metallurgical coke (met coke) industry, drawing parallels to the global rare earth magnet crisis that crippled the auto sector earlier this year.

“You don’t want a rare earth magnet story on yourselves,” Goyal said, referencing China’s export curbs on rare earth metals that disrupted global supply chains. “For the sake of saving a few dollars, you preferred to import met coke and nearly killed the domestic industry. That’s not just short-sighted—it’s dangerous.”

Goyal’s remarks come amid renewed calls for industrial self-reliance under the Aatmanirbhar Bharat initiative. He emphasized that the steel sector must act responsibly and collaboratively to ensure India’s manufacturing backbone remains resilient and globally competitive.


🧭 Timeline of Events Leading to Goyal’s Rebuke

DateEvent DescriptionOutcome / Reaction
June 2025China imposes export curbs on rare earth magnetsGlobal auto industry faces supply shock
July 2025Indian met coke producers seek safeguard dutyNo support from steel industry
August 2025Government imposes safeguard duty on met coke importsToo late to prevent industry damage
Sept 9, 2025Goyal addresses Steel ConclaveUrges steelmakers to support domestic supply

The minister’s comments reflect growing frustration over industry reluctance to align with national self-reliance goals.


🔍 Key Issues Raised by Piyush Goyal

Issue AreaDescriptionIndustry Response
Met Coke ImportsSteelmakers preferred cheaper imports over local supplyDomestic producers suffered losses
Lack of Industry SupportNo backing for safeguard duty when neededGoyal calls it “a betrayal of national interest”
Supply Chain VulnerabilityOverdependence on foreign suppliersRisk of future price shocks and shortages
Rare Earth Magnet CrisisChina’s curbs disrupted global auto sectorGoyal cites it as a cautionary tale
Aatmanirbhar BharatCall for industrial self-relianceIndustry urged to rethink procurement strategy

Goyal emphasized that short-term savings should not come at the cost of long-term strategic autonomy.


📉 Impact of Ignoring Domestic Met Coke Suppliers

ConsequenceDescriptionSectoral Impact
Industry CollapseDomestic met coke producers faced shutdownsLoss of jobs, capital erosion
Import DependencySteelmakers became reliant on foreign suppliersVulnerable to price manipulation
Policy DelaySafeguard duty imposed too lateLimited relief for local producers
Strategic RiskNo fallback during global supply disruptionsThreat to steel production continuity
Reputational DamagePerceived lack of national commitmentGovernment-industry trust deficit

Goyal’s remarks signal a shift toward stricter accountability for industrial procurement decisions.


🔥 Lessons from the Rare Earth Magnet Crisis

  • Global Disruption: China’s export restrictions on rare earth magnets nearly halted EV and electronics production worldwide.
  • India’s Exposure: Auto and electronics sectors in India faced delays and cost escalations due to supply shortages.
  • Strategic Wake-Up Call: Goyal urged industries to learn from this and build resilient, local supply chains.
  • Policy Response: India is now investing in rare earth mineral processing and magnet manufacturing to reduce dependence.

The minister’s analogy underscores the urgency of proactive industrial policy and supplier support.


🧠 Expert Commentary on Goyal’s Statement

Expert NameRoleComment
Meera IyerIndustrial Policy Analyst“Goyal’s warning is timely. Strategic sectors must prioritize domestic sourcing.”
Rajiv BansalSteel Industry Consultant“The met coke episode shows how short-term cost savings can lead to long-term damage.”
Dr. Rakesh SinhaHistorian of Indian Industry“India’s industrial self-reliance must be built on mutual trust between government and industry.”

Experts agree that the steel sector must recalibrate its procurement practices to align with national priorities.


📦 India’s Steel Sector Snapshot (2025)

MetricValueNotes
Annual Steel Production135 million tonnesTarget: 300 million tonnes by 2030
Met Coke Demand25 million tonnes60% currently imported
Domestic Met Coke Supply10 million tonnesShrinking due to lack of industry support
Employment2.5 million direct jobsVulnerable to supply chain disruptions
Export Share12% of global steel exportsCompetitive but cost-sensitive

India’s steel sector is globally significant but faces internal challenges in supply chain resilience.


📅 Upcoming Industry and Policy Milestones

EventDateStrategic Importance
Steel Industry RoundtableOct 2025Review of procurement and supplier policies
Budget 2026Feb 2026Allocation for domestic raw material support
Rare Earth Magnet SummitMarch 2026Focus on alternative supply chain development
National Industrial Policy UpdateApril 2026Emphasis on Aatmanirbhar Bharat compliance

These events will shape the future of India’s industrial self-reliance and supply chain strategy.


📌 Conclusion

Piyush Goyal’s sharp rebuke of the steel industry for ignoring local suppliers is more than a policy critique—it’s a call to action. By invoking the rare earth magnet crisis, Goyal highlighted the dangers of short-term thinking and the importance of strategic procurement. As India pushes forward with its Aatmanirbhar Bharat vision, industries must align with national goals, support domestic producers, and build resilient supply chains. The message is clear: self-reliance is not optional—it’s imperative.

Disclaimer: This article is based on publicly available government statements, industry reports, and expert commentary as of September 10, 2025. It is intended for informational purposes only and does not constitute policy or investment advice.

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